Kodak has unveiled a new content portal, targeted at elevating the strategic role of packaging within leading consumer packaged goods, retail and over-the-counter product firms. The site provides wide-ranging packaging news summaries, original blog posts from subject matter experts, white papers, eBooks on industry trends, best practice case studies, and interviews with packaging industry visionaries.

“The premise of our new site is that packaging today is a C-level conversation,” explains Steven Overman, Kodak’s chief marketing officer. “Today, packaging is increasingly tied to strategic initiatives and outcomes that impact brand reputation and ROI, but many brands still view packaging as simply a series of tactical steps and technical decisions. Through ChiefPackagingOfficer.com we are supporting our customers and the packaging industry in a way that shines the proper spotlight on the contribution of packaging to the success of an enterprise.”

ChiefPackagingOfficer.com is launching with nearly 200 articles, blog posts, eBooks and other resources, including a whitepaper making the case that responsibility for packaging should be elevated to a C-level executive, reporting to a CEO or CMO.
“The package is where innovation and a personal brand connection with the consumer come together to potentially improve a company’s results,” said Joshua Fedeli, publisher of ChiefPackagingOfficer.com, and director of sales and accounts for the Kodak Design2Launch Product portfolio, which is part of Kodak’s Software & Solutions Division. “By taking a provocative view of the value of packaging and providing useful content and a platform for engagement, ChiefPackagingOfficer.com provides a new and valuable industry resource. We encourage all packaging professionals to visit the site, send us feedback and ideas, and engage with us on this important topic.”

David Luttenberger, global packaging director at Mintel, also comments on the new website, noting, “Kodak is providing leadership to the packaging industry with an intentional and coordinated effort to not only call for the creation of the role of Chief Packaging Officer, but to provide senior packaging leaders a place where, on a daily basis, they can find and share content relevant to the role.”